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Delbert
Shanklin is the Marketing Manager of Universal Resource
Group ... New-Resident Name And Address Service.
4.5 years of retail management in the Grocery industry. 17
years sales, product management and sales management in oil
field chemicals and consumer goods.
13 years customer service supervision.
He
has been a resident of Fort Bend County for 27 years. Delbert
is a native of Freeport, Texas where he graduated from Brazosport
High School. After graduation from high school, Delbert attended
LAMAR UNIVERSITY in Beaumont, Texas and was graduated with
a Bachelors of Business Administration in Marketing.
WHERE
ARE THE CUSTOMERS
Small
to mid-size businesses struggle to break even in tough economic
times . This is true partly because of a lack of resources
that could be utilized if they operated on a larger playing
field. Larger and more established businesses can afford a
larger advertising budget, employee layoffs, re-allocation
of funds and other measures to weather an economic storm.
The
United States Postal Service reports that 17-24% of Americans
move each year. That means that you will lose a number of
your customers each year---They will simply move away! That
statistic alone implies that merchants could be faced with
the task of replacing as much as 24% of their customer base
annually. The loss of customers could be anywhere from 0-24%
depending on location and other factors. AT ANY RATE, REPLACING
LOST CUSTOMERS IS VERY CHALLENGING.
STATISTICS
INDICATE THAT IT IS MUCH EASIER TO CONVERT GOOD PROSPECTS
TO CUSTOMERS THAN IT IS TO CONVINCE SATISFIED CUSTOMERS TO
LEAVE THE COMPETITION TO TRY NEW PRODUCTS OR SERVICES.
 Hundreds
of new residents will be moving into the area this year. These
new residents can provide you with the source needed to not
only replace those lost customers but also to increase your
total number of customers and insure the continued growth
and profit of your business!
Knowing
how to effectively contact these new residents and convert
them into loyal customers could mean thousands of dollars
in additional profits to your business.
We
have developed an economical and effective way for you to
contact these new residents BEFORE they establish local buying
patterns and loyalties!
IT'S
A FACT
New residents are credit worthy and usually spend 8 to 10
times more money for goods and services than established residents.
A short welcome letter or card, sent to new residents with
an introductory offer, coupon, gift certificate or additional
discount on an initial purchase will tremendously increase
the number of new residents you convert into loyal repeat
customers!
New residents form buying patterns during the first 90 days
in their new community.
Most people are creatures-of-habit; once they've made a choice,
they normally stick with it. If they choose your competition
you may have lost them forever.
This
will enable you to send a personalized letter to these folks--almost
as soon as they move in.
ESTABLISH
A COMPETITIVE ADVANTAGE
For
competitive reasons, we limit the total number of subscribers
in each Zip Code area. We also restrict the number of similar
type businesses in each area. These limitations allow our
clients to establish and maintain a competitive advantage.
TO
SUBSCRIBE
Option  … Choose
the zip code areas that best suit your needs. Print a copy
of the zip code request sheet. Fill in the requested zip codes.
Enclose $30 non-refundable computer set-up fee and $20 zip code deposit. Make two copies of the request
and mail one copy with your check or money order to
Universal
Resource Group,
1860 FM 359 #182
Richmond, TX 77469
Option  … Pay
Pal payment option is also available should you choose to
use Visa, Master Card , American Express or pay online with
a check.
When
we receive your request we will confirm the availability of
the areas you requested.
NOTE:
If your subscription is received by the 20th of the month
you will receive your first monthly distribution of labels
during the first week of the following month. Subscriptions
received after the 20th of the month will receive their first
distribution in approximately 45 days.
PARTICIPATION
IS LIMITED....ACT NOW!
Don't
let your competition get the jump on you...Fill out the attached
"Subscription Reservation" form and apply or mail
today!
"UNTIL
NOW, NEW RESIDENTS HAVE RANDOMLY CHOSEN LOCAL BUSINESS FOR
THE GOODS AND SERVICES THEY REQUIRE - NOW BECAUSE OF OUR SERVICE--THEY
WILL BE DIRECTED TO A SPECIFIC BUSINESS. THAT BUSINESS COULD
BE YOURS!"
Direct
Mail and New Residents--Your Combination For Increased Profits!
You
only need to look at your mailbox every day to realize that
more and more companies are turning to direct mail marketing
to sell their products or services. Why? BECAUSE IT WORKS!
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Wholesale list companies offer so-called "new resident"
lists that are actually 3 to 6 months old - require you
to make long term commitments, or require you to buy whole
counties, or a minimum of 10,000 names. We provide the freshest
names possible, our minimum order is one zip code, and you
choose how long you want to use our service.