FACT: New residents spend
up to ten times more in their first year than established
residents.
They are looking for new Dentists, Veterinarians,
Hairdressers, Hardware Stores, Restaurants, Service Businesses
and everything else you and your family would use.
Introduce yourself now-Before they establish
local buying patterns and loyalties and you'll reach a responsive,
creditworthy prospect who is ready to buy!
FACT: Direct Mail, targeted
to a specific group of people that have an immediate need
for your products or services, is the most effective form
of advertising .
You only need to look at your mailbox every
day to realize that more and more companies are turning to
direct mail marketing to sell their products or services.
Why? BECAUSE IT WORKS!
By mailing a simple letter to new residents
you can create a positive first impression, personally welcome
them to the community and introduce yourself and your products
or services.
FACT: It's more effective
and more economical for businesses and professionals to spend
their advertising dollars trying to attract new area residents
to their business for the first time--than it is to try and
convince someone to change their buying patterns or loyalties.
This is why it's so important to introduce
yourself to these new residents as soon as they move in. It's
important that you contact these new residents first. If they
choose your competitor you may have lost them forever.
